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ITALIAN BREAKFAST, A PHOTOGRAPHIC PROJECT FOR MULINO BIANCO - VV.AA.

 A team composed by 10 young and established authors (Anelli, Bonfanti, Dainelli, Frapiccini, Frazzetta, Ghizzoni, Lombezzi, Mancuso, Pesce, Schreyer),  selected among Contrasto photographers and the winners of the Canon Young Photographers Prize, has shot a reportage for Mulino Bianco about the rite of Italian Families waking up.
Photographers have caught, with their special sensibility, the joy and the warmth of Italian families.
A selection of images have been directed into a traveling exhibition and a catalogue.
 
S. BERNARDO - Guido Harari
 San Bernardo renews its image by changing logo, lable and bottle. It assigned the idealization of the new design to Giorgetto Giugiaro and the photography to  Guido Harari. Such a union gave a fresh and distinguishing personality to the product image without relinquishing its roots.
  
PAESAGGIO PROSSIMO - VV.AA. Paesaggio Prossimo is a project that documents the territory of the Province of Milan.
12 Italian worldwide famous photographers and 12  renowned  witnesses of the contemporary Milan describe the city and its Province.
12 different points of view which lead us through places and situations that made of Milan the celebrated and trendy city it is throughout  the glances of historical and contemporary photographers.


 
INTERNAZIONALI DI TENNIS BNL 2008 - VV.AA./Reuters
In 2007, on behalf of BNL, a book was published documenting the events that took place at the 2008 Internazionali di Tennis BNL. It documents the first men’s and women’s matches and the enthusiasm of the audience; the showbiz, sports and entrepreneurial celebrities that attended the event, and last but not least, the awarding prize ceremony that saw Rafaél Nadal and Jelena Jankovic as winners of this tennis tournament.
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AUTOSTRADA PEDEMONTANA LOMBARDA - Massimo Siragusa A photographic story by Massimo Siragusa about the social, economic and cultural reality  of the Lombardy region, which will soon be crossed by the Pedemontana Highway Lombarda.  
MIGRART  - Lorenzo Pesce & Alex Majoli
 Two famous photographers, Alex Majoli and Lorenzo Pesce, faced and portrayed the different realities and cultures characterizing the city of Milan. They have gone thoroughly into this encounter, not only from an aesthetic side, but also from a cognitive side.
They have chosen to explore a different point of view of living the city.
This work has been displayed during an exhibition at Rotonda della Besana, in Milan.

  
CIAL - Lorenzo Cicconi Massi
 Lorenzo Cicconi Massi, one of the most important Italian authors, shot the B&W images presenting CiAl’s activities.
Lorenzo Cicconi Massi portrays aluminum packaging with an original, poetic and visionary point of view. Focused on the use of aluminum, his pictures recall different atmospheres disclosing the strong relation with our contemporaneity and the charming presence of this element in our daily life.

  
BIASIA, WHAT A BAG TELLS US - VV.AA.

 The Biasia family celebrated its 60th anniversary by publishing two volumes and setting up an exhibition at the Triennale of Milan narrating its history since it started running its business.
The first volume is dedicated to the company, accompanied by Tom Bonaventura’s photographs, whereas the second volume deals with bags in the world. The shots were created by four among the most remarkable photographers of Contrasto: Francesco Cocco, Riccardo Venturi, Stefano de Luigi and Fabio Cuttica.
The central theme of this volume is about bags and how this accessory is lived by women. What is more, the project produced four photo-reports that were accomplished in four different corners of the world: Italy, Namibia, Iran and Japan.

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ENEL 2006 -  Daniele Dainelli
  While ENEL’s spot was being shot (that sees the Italian actor Giancarlo Giannini as testimonial), Daniel Dainelli took pictures of Cervo, Cuoco and Poeta, three characters chosen for Enel’s advertising campaign in 2006. The claim of the campaign - “energy goes beyond what we see” - is seen through the visionary and creative eyes of these three characters, taking in consideration that the things that surround us every day and that are taken for granted, come from a vital source: LIGHT and ENERGY.

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COREPLA 2006 - Gueorgui Pinkhassov
 12 pictures shot by the great photographer Gueorgui Pinkhassov offer his “plastic poetic” point of view. This initiative also has a charitable purpose: a bid on the 13th unpublished photograph, along with other 8 shots of the author, will take place at an auction supporting the “casa viva” (“living home”) project in Brazil.
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ALITALIA  2007 -
Lorenzo Pesce  
 Lorenzo Pesce was given the task of carrying out the project for Alitalia’s BTL; by combining three colours- white, red and green – he was able to create a common thread, linking all the images. It’s an acute, aesthetic thread that by using Italy’s flag colours, binds the images to the taste and perfume of food, landscapes and the beauty of this country.  campagna btl- alitalia- pesce patchwork1.jpg
ALITALIA 2006 -  Daniele Dainelli  Snapshots taken at the Fiumicino airport in 2006 by Daniele Dainelli, form since then, Alitalia’s BTL and ATL campaign.
Alitalia has carried out a capillary communication activity addressed to end users and primarily, to those who believe that Flying is expensive. This strategy was thought to encourage users of this kind to fly more often when travelling; without delays nor paying a fortune - thanks to a queue-less check-in, web tickets, the Millemiglia Card and so forth.
The campaign was accomplished by means of a game number matched to the creativity of the images.


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THE VITALITY OF ERNST & YOUNG'S IDEAS - VV.AA. A project organized and thought exclusively for one of the most well-known International consulting brands, has culminated in an exhibition and a catalogue-book.
The purpose is to connect the creativity of four contemporary photographers known world-wide, with the philosophy and value of EY.
Two objectives were to be achieved with this project: on one hand,  bind the trademark to a cultural initiative of great value and on the other hand, corroborate and empower the cornerstones of the company by translating them into images.
Integrity, respect, team spirit, energy, courage, leadership, strong bonded relations, stand out as corporate and universal values through images entrusted to the lens of Basilico, Erwitt, De Keyzer, Scianna.


  
VOGUE PELLE - VV.AA.
As Vogue Italia achieves its 30th Anniversary it celebrates the myth of leather by assigning 11 reportages to as many visual talents to tell through images about  handbags, shoes and the different kinds of accessories combining classic taste, new trends and lifestyles.
 
V COME VENETO - Martin Parr
 Martin Parr shot this campaign on assignment for Regione Veneto and Assessorato alle Politiche dell’Agricoltura e del Turismo (Town councillorship for Agriculture and Tourism Policies).<br>
In Veneto everything begins with “V”, not just in Venice.<br>
Mountain, sea, thermal baths, lakes, art, cuisine, wellbeing, entertainment: many different landscapes and many different emotions in the space of few kilometres, between the earth and  the sky.<br>
“V” as Veneto, “V” as Vacation.
FNAC PLANNER  - Daniele Dainelli
 The first cultural weekly planner of Fnac Italia contains unpublished works of Alan D. Altieri, Claudio G. Fava, Carlo Lucarelli and many others, not to mention Daniele Dainelli’s photographs.
It takes you on a journey across the five Italian cities where Fnac will be present, seen through the lens of Daniele Dainelli and twelve unpublished stories of Italian contemporary writers.
The work accomplished by Daniele Dainelli on the five “Fnac cities” has also become an exhibition entitled “Views and visions”.

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GRANDI STAZIONI - Daniele Dainelli & Stefano De Luigi
 A series of snapshots taken by Daniele Dainelli and Stefano De Luigi give an account of the Railway Station remodelling, renovation and restoration works. Particular attention is given to the way the building yards grow and develop, but also how the structure of the station is set in the socio-urban context, by means of a choice that middles between workers and the monumentality of the building.,
 
MAX & CO. IN COLLABORATION WITH KEITH HARING FOUNDATION AND ANLAIDS - VV.AA.
MAX&Co., in collaboration with Contrasto, Anlaids and the Keith Haring Foundation, pushes ARTtoHeart. In fact, buyers purchasing a MAX&Co.- ARTtoHeart item will contribute carrying out two important Anlaids projects in Rwanda. 
Fabio Lovino and Luigi Gariglio, two Contrasto photographers, joined the project by portraying 11 famous women and 13 Max&Co. women workers.
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TEUCO's WATERCOLOUR CALENDAR -  Patrizia Savarese
 What does “wellness” truly mean?
The concept of wellness always seems to be acquainted with balance and harmony. Teuco’s corporate mission, a whirlpool bath and shower system producer, and the art photography of Patrizia Savarese converge towards this idea intended as the harmony of mind and body.
The models of the National Synchronized Swimming Team, dance weightless and gracefully in the water, moving gently in the liquid element. The colours of their soft veils dissolve like imaginary ink, winding them delicately or conveying strength and vitality to their bodies.

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REGIONE LOMBARDIA - VV.AA.
 3 Contrasto photographers were given the task of defining iconographically the uniqueness of Lombardy’s cultural landscape.
By focusing exclusively on lakes, art cities and mountains, Gianni Berengo Gardin, Peter Marlow and Alex Webb have carried out a series of shots for the Regione Lombardia 2004 advertising campaign becoming a book and an exhibition.