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BOSCOLO - VVAA
 A photographic book, many different passions.
7 emotional issues interpreted through the visual poetics of as many exceptional photographers (Tommaso Bonaventura, Lorenzo Cicconi Massi, Daniele Dainelli, Davide Monteleone, Lorenzo Pesce, Patrizia Savarese, Massimo Siragusa).
The protagonist experience of each Boscolo Gift is introduced by 15 auteur shots that praise the soul, the taste, and the intrinsic elegance.
A real art book written with the language of its own passion, told throughout photographs that will tempt people to leave for a really exclusive weekend
MULINO BIANCO - Lorenzo Pesce
 Mulino Bianco has conceived an important educational project dedicated to snacks, with the aim to disprove prejudices on industrial snacks and help mothers choosing good products for their children.
Throughout his discreet and sensitive glance, Lorenzo Pesce described the moment of snack as a necessary and healthy break; a useful break to regain energy through amusement, as well as to interrupt the afternoon frantic rhythm.
NUNCAS - Efrem Raimondi
 Efrem Raimondi, photographer with a strong personality, has carried out the new advertising campaign for Nuncas, Sicilian company founded in 1935. The uniqueness and the refinement of the company stand out from Raimondi's shots, and their message is clear: Nuncas has the magic touch to turn your realm in a small yet big treasure of style. Every glimpse, every corner, every detail is about you.
A2A - Massimo Siragusa
 A2A is a multi-utility born on January 1st, 2008 from the fusion between AEM SpA Milano and ASM SpA Brescia with the support of Amsa and Ecodec, two environmental companies acquired by the Group. The project consists of a photographic production assigned to Massimo Siragusa who documents such brand new company by photographing its plants.
S.PELLEGRINO - Elliott Erwitt
 The new S.Pellegrino world press campaign is about the pleasure of the table.
Elliott Erwitt, through his camera, seizes and fossilizes moments typical of the Italian lifestyle such as conviviality and delight in togetherness.
Thanks to Erwitt's narrative photographic skills, each shot is a whole story where every detail seems natural and unexpected.
ITALIAN BREAKFAST, A PHOTOGRAPHIC PROJECT FOR MULINO BIANCO - VV.AA.

 A team composed by 10 young and established authors (Anelli, Bonfanti, Dainelli, Frapiccini, Frazzetta, Ghizzoni, Lombezzi, Mancuso, Pesce, Schreyer),  selected among Contrasto photographers and the winners of the Canon Young Photographers Prize, has shot a reportage for Mulino Bianco about the rite of Italian Families waking up.
Photographers have caught, with their special sensibility, the joy and the warmth of Italian families.
A selection of images have been directed into a traveling exhibition and a catalogue.
 

S. BERNARDO - Guido Harari
 San Bernardo renews its image by changing logo, lable and bottle. It assigned the idealization of the new design to Giorgetto Giugiaro and the photography to  Guido Harari. Such a union gave a fresh and distinguishing personality to the product image without relinquishing its roots.
  
FERROVIE DELLO STATO - Roberto Caccuri
 In 2009 Eurostar trains, the protagonists of Italian transports with over one million passengers per month, have been darting on the high speed lines between Turin and Salerno. Ferrovie dello Stato assigned Roberto Caccuri in order to document the service offered by Frecciarossa and Frecciargento (Eurostar High Speed Trains) as well as their high standards of comfort and velocity. Caccuri has carried out an important photographic reportage to cover the group's different Communication requirements.
VERATOUR - Martino Lombezzi
 Inspired by a strong passion for travel and the need to share emotions with its clients, Veratour assigned Martino Lombezzi to document some of the most alluring places in the world.
Today Veratour can count on more than thirty tourist villages, from Kenya to the Caribbean, from Maldives to Egypt: harmonious facilities in natural settings, for people to spend unforgettable holidays.
AUTOSTRADA PEDEMONTANA LOMBARDA - Massimo Siragusa A photographic story by Massimo Siragusa about the social, economic and cultural reality  of the Lombardy region, which will soon be crossed by the Pedemontana Highway Lombarda.  
VERSACE HOME - Carlos Jones
 At the Design Furniture Fair, Versace Home presented its balancing chaise-longue: leather, steel and mirror. For the occasion, the stylish chaise longue has been photographed by Carlos Jones, in all of its facets.
PAESAGGIO PROSSIMO - VV.AA. Paesaggio Prossimo is a project that documents the territory of the Province of Milan.
12 Italian worldwide famous photographers and 12  renowned  witnesses of the contemporary Milan describe the city and its Province.
12 different points of view which lead us through places and situations that made of Milan the celebrated and trendy city it is throughout  the glances of historical and contemporary photographers.


 
MIGRART  - Lorenzo Pesce & Alex Majoli
 Two famous photographers, Alex Majoli and Lorenzo Pesce, faced and portrayed the different realities and cultures characterizing the city of Milan. They have gone thoroughly into this encounter, not only from an aesthetic side, but also from a cognitive side.
They have chosen to explore a different point of view of living the city.
This work has been displayed during an exhibition at Rotonda della Besana, in Milan.

  
IN PRINCIPIO, ILLY'S TRIBUTE TO COFFEE GROWERS  - Sebastião Salgado
 In Principio is a journey through the origins of green coffee, told through images, the result of a collaboration between illycaffè and the renowned humanist Brazilian photographer, Sebastião Salgado, with whom it shares the ideal of sustainable development.
After narrating the story of coffee-growers in Brazil, the journey progressed to India, then Ethiopia and Guatemala.
Shot entirely in black and white, the In Principio images are beautiful, haunting and deeply respectful of the fundamental dignity of all human beings.  They document the story of men and women, of landscapes, land and harmony, showing how coffee is harvested, dried and selected bean by bean.
MMV ROMANI  - William Klein
 In occasion of the opening of the brand new shop in Rome, at Largo Goldoni, Fendi decided to celebrate the event assigning a great photographer such as William Klein to carry out a project. That's how “Romani” started: an original way to tell the city throughout its inhabitants. Waiters and noblemen, seminarists and the members of Santa Cecilia orchestra, young actors and market vendors, they all followed on one after the other before Klein's camera. A tribute to Rome, a lively city, strong of its colors and contrasts.
ENEL 2007-2008 - Roberto Caccuri
 In 2007 and 2008, ENEL assigned Roberto Caccuri the task of carrying out a wide coverage, to be published, of the company’s annual report concerning the work accomplished and its production of traditional and alternative Energy, in thirteen countries.
 
INTERNAZIONALI DI TENNIS BNL 2008 - VV.AA./Reuters
In 2007, on behalf of BNL, a book was published documenting the events that took place at the 2008 Internazionali di Tennis BNL. It documents the first men’s and women’s matches and the enthusiasm of the audience; the showbiz, sports and entrepreneurial celebrities that attended the event, and last but not least, the awarding prize ceremony that saw Rafaél Nadal and Jelena Jankovic as winners of this tennis tournament.
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CIAL - Lorenzo Cicconi Massi
 Lorenzo Cicconi Massi, one of the most important Italian authors, shot the B&W images presenting CiAl’s activities.
Lorenzo Cicconi Massi portrays aluminum packaging with an original, poetic and visionary point of view. Focused on the use of aluminum, his pictures recall different atmospheres disclosing the strong relation with our contemporaneity and the charming presence of this element in our daily life.

  
SEASONS OF THE MUSIC PARK - VVAA
 The project, produced by Fondazione Musica per Roma, is a photographic story of twelve months of meetings and activities at the Music Park realized with images shot by Fabio Lovino, Massimo Siragusa, Luca Campigotto and Mauro D’Agati. The four photographers followed a visual path that shows the protagonists of one year of intense activity of the Fondazione Musica per Roma, which culminated with the International Rome Film Fest event.
BIASIA, WHAT A BAG TELLS US - VV.AA.

 The Biasia family celebrated its 60th anniversary by publishing two volumes and setting up an exhibition at the Triennale of Milan narrating its history since it started running its business.
The first volume is dedicated to the company, accompanied by Tom Bonaventura’s photographs, whereas the second volume deals with bags in the world. The shots were created by four among the most remarkable photographers of Contrasto: Francesco Cocco, Riccardo Venturi, Stefano de Luigi and Fabio Cuttica.
The central theme of this volume is about bags and how this accessory is lived by women. What is more, the project produced four photo-reports that were accomplished in four different corners of the world: Italy, Namibia, Iran and Japan.

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ENEL 2006 -  Daniele Dainelli
  While ENEL’s spot was being shot (that sees the Italian actor Giancarlo Giannini as testimonial), Daniel Dainelli took pictures of Cervo, Cuoco and Poeta, three characters chosen for Enel’s advertising campaign in 2006. The claim of the campaign - “energy goes beyond what we see” - is seen through the visionary and creative eyes of these three characters, taking in consideration that the things that surround us every day and that are taken for granted, come from a vital source: LIGHT and ENERGY.

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COREPLA 2006 - Gueorgui Pinkhassov
 12 pictures shot by the great photographer Gueorgui Pinkhassov offer his “plastic poetic” point of view. This initiative also has a charitable purpose: a bid on the 13th unpublished photograph, along with other 8 shots of the author, will take place at an auction supporting the “casa viva” (“living home”) project in Brazil.
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ALITALIA  2007 -
Lorenzo Pesce  
 Lorenzo Pesce was given the task of carrying out the project for Alitalia’s BTL; by combining three colours- white, red and green – he was able to create a common thread, linking all the images. It’s an acute, aesthetic thread that by using Italy’s flag colours, binds the images to the taste and perfume of food, landscapes and the beauty of this country. 
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ALITALIA 2006 -  Daniele Dainelli  Snapshots taken at the Fiumicino airport in 2006 by Daniele Dainelli, form since then, Alitalia’s BTL and ATL campaign.
Alitalia has carried out a capillary communication activity addressed to end users and primarily, to those who believe that Flying is expensive. This strategy was thought to encourage users of this kind to fly more often when travelling; without delays nor paying a fortune - thanks to a queue-less check-in, web tickets, the Millemiglia Card and so forth.
The campaign was accomplished by means of a game number matched to the creativity of the images.
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RAPITALA' - Ferdinando Scianna
 Rapitalà is one of the most famous Sicilian wineries. The pride of Rapitalà is its estate, which spreads for 175 hectares of valuable vines to produce a wine of excellence.
In order to properly represent this land and its vineywards, Rapitalà assigned an exceptional Sicilian, Ferdinando Scianna.
For Rapitalà, Scianna has interpreted a photographic story whose protagonists are female beauty and the beauty of the land. 
THE VITALITY OF ERNST & YOUNG'S IDEAS - VV.AA. A project organized and thought exclusively for one of the most well-known International consulting brands, has culminated in an exhibition and a catalogue-book.
The purpose is to connect the creativity of four contemporary photographers known world-wide, with the philosophy and value of EY.
Two objectives were to be achieved with this project: on one hand,  bind the trademark to a cultural initiative of great value and on the other hand, corroborate and empower the cornerstones of the company by translating them into images.
Integrity, respect, team spirit, energy, courage, leadership, strong bonded relations, stand out as corporate and universal values through images entrusted to the lens of Basilico, Erwitt, De Keyzer, Scianna.


  
VOGUE PELLE - VV.AA.
As Vogue Italia achieves its 30th Anniversary it celebrates the myth of leather by assigning 11 reportages to as many visual talents to tell through images about  handbags, shoes and the different kinds of accessories combining classic taste, new trends and lifestyles.
 
FERRARELLE, STORIES OF WATER AND LIFE - Mario De Biasi
 In Milan, at Forma International Centre for Photography, Ferrarelle assigned an important project to photographer Mario De Biasi.
"Racconti d'acqua e di vita" (i.e. stories of water and life) is an exhibition divided in two parts: the first is composed by more than 50 b/w images about food, that nostalgically remind us of an everyday life that is as reassuring as far-off. The other part of the exhibition is an original section dedicated to unpublished shots, more than 80, that the artist dedicated to Ferrarelle water.
V COME VENETO - Martin Parr
 Martin Parr shot this campaign on assignment for Regione Veneto and Assessorato alle Politiche dell’Agricoltura e del Turismo (Town councillorship for Agriculture and Tourism Policies).<br>
In Veneto everything begins with “V”, not just in Venice.<br>
Mountain, sea, thermal baths, lakes, art, cuisine, wellbeing, entertainment: many different landscapes and many different emotions in the space of few kilometres, between the earth and  the sky.<br>
“V” as Veneto, “V” as Vacation.

FNAC PLANNER  - Daniele Dainelli
 The first cultural weekly planner of Fnac Italia contains unpublished works of Alan D. Altieri, Claudio G. Fava, Carlo Lucarelli and many others, not to mention Daniele Dainelli’s photographs.
It takes you on a journey across the five Italian cities where Fnac will be present, seen through the lens of Daniele Dainelli and twelve unpublished stories of Italian contemporary writers.
The work accomplished by Daniele Dainelli on the five “Fnac cities” has also become an exhibition entitled “Views and visions”.
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EMMENTALER: HOLES. THE MAGIC OF EMPTY SPACES - AAVV
 An unusual view in that which usually lacks inspiration: the hole.
Emmentaler has carried out an original project in collaboration with Forma, International Centre for Photography. An event exhibition realized in occasion of the recent qualification as PDO (Protected Designation of Origin), ensuring that only products genuinely originating in that region are allowed in commerce as such. "Buchi. Magia degli Spazi Vuoti" (i.e. Holes. The Magic of Empty Spaces) is a visual path on the idea of "hole" as positive metaphor of our time through more than forty images from all of Contrasto archives.

GRANDI STAZIONI - Daniele Dainelli & Stefano De Luigi
 A series of snapshots taken by Daniele Dainelli and Stefano De Luigi give an account of the Railway Station remodelling, renovation and restoration works. Particular attention is given to the way the building yards grow and develop, but also how the structure of the station is set in the socio-urban context, by means of a choice that middles between workers and the monumentality of the building.,
 
MAX & CO. IN COLLABORATION WITH KEITH HARING FOUNDATION AND ANLAIDS - VV.AA.
MAX&Co., in collaboration with Contrasto, Anlaids and the Keith Haring Foundation, pushes ARTtoHeart. In fact, buyers purchasing a MAX&Co.- ARTtoHeart item will contribute carrying out two important Anlaids projects in Rwanda. 
Fabio Lovino and Luigi Gariglio, two Contrasto photographers, joined the project by portraying 11 famous women and 13 Max&Co. women workers.
 		  
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AIC - VVAA
 The AIC (i.e. Italian Association of Footballers) project involves all the A League football teams. Its purpose is to start a "charity championship" connected to a series of charity events for old people. 2004 is the year of family and old people represent its hub. Every football team engaged in supporting one rest home with fund raising to improve their standard of living. The project has been carried out by photographers Enrico Bossan, Eligio Paoni, Lorenzo Pesce, Efrem Raimondi and Massimo Siragusa.
TEUCO's WATERCOLOUR CALENDAR -  Patrizia Savarese
 What does “wellness” truly mean?
The concept of wellness always seems to be acquainted with balance and harmony. Teuco’s corporate mission, a whirlpool bath and shower system producer, and the art photography of Patrizia Savarese converge towards this idea intended as the harmony of mind and body.
The models of the National Synchronized Swimming Team, dance weightless and gracefully in the water, moving gently in the liquid element. The colours of their soft veils dissolve like imaginary ink, winding them delicately or conveying strength and vitality to their bodies.

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REGIONE LOMBARDIA - VV.AA.
 3 Contrasto photographers were given the task of defining iconographically the uniqueness of Lombardy’s cultural landscape.
By focusing exclusively on lakes, art cities and mountains, Gianni Berengo Gardin, Peter Marlow and Alex Webb have carried out a series of shots for the Regione Lombardia 2004 advertising campaign becoming a book and an exhibition.