Over the course of almost ten years, Rocco Rorandelli has travelled extensively to India, China, Indonesia, USA, Germany, Bulgaria, Nigeria, Slovenia and Italy in order to document the impact that the tobacco industry has on human health, the economy as well as the environment, looking through the “smokescreen” of the industry.
Cigarettes are considered the most marketed consumer product in history. Their success derives from their apparent simplicity: tobacco leaves, paper and filter. Their design, however, hides not only the chemical toxicity of smoke, but also the many socio-economic and environmental negative aspects linked to their production, marketing and utilization.
The work is a way to understand how tobacco promotes the stripping of farmlands, threatens workers with dangerous chemicals, exploits child labor and undocumented workers, utilizes aggressive marketing campaigns aimed at identifying new customers (mostly underage), and conducts heavy lobbying to promote its expansion to novel markets and social strata.