Lorenzo Maccotta

Shamba Shape Up

Launched in 2012 by The Mediae Company, Shamba Shape Up is today East Africa’s most watched and longest running agricultural TV series, broadcasted in both English and Swahili on Kenyan, Ugandan, Zambian and Tanzanian national TV stations, as well as streamed on social medias with a total 2.2 million viewers claimed.

Launched in 2012 by The Mediae Company, Shamba Shape Up is today East Africa’s most watched and longest running agricultural TV series, broadcasted in both English and Swahili on Kenyan, Ugandan, Zambian and Tanzanian national TV stations, as well as streamed on social medias with a total 2.2 million viewers claimed.
Started in Kenya where it holds its core audience with 8-10 million viewers, the reality make-over show is filmed on smallholder farms, where by demonstrating “climate-smart” agricultural methods, science based solutions are brought to farmers for them to learn Precision Agriculture and increase their productivity and financial viability.
Designed to spread vital informations, while educating the program also encourage agricultural activities during years of regional food unsecurity due to climate change related drought with multiple studies confirming today its effectiveness.
The TV program is also supported by a call center of experts available for instant help through messages and calls called iShamba hotline, with roughly 500,000 users across Kenya. 

Kiambu County, Kenya: a moment during the filming of an episode of the TV program Shamba Shape Up, produced by The Mediae Company
Kiambu County, Kenya: a moment during the filming of an episode of the TV program Shamba Shape Up, produced by The Mediae Company.
Nairobi, Kenya: portrait of Tonny Njuguna, the presenter of TV program Shamba Shape Up produced by The Mediae Company.
Nairobi, Kenya: portrait of Tonny Njuguna, the presenter of TV program Shamba Shape Up produced by The Mediae Company
Kajiado County, Kenya: the presenters Tonny Njuguna and Carol Midimo during the filming of an episode of the TV program Shamba Shape Up, produced by The Mediae Company.
Kiambu County, Kenya: a moment during the filming of an episode of the TV program Shamba Shape Up, produced by The Mediae Company.
Kiambu County, Kenya: a moment during the filming of an episode of the TV program Shamba Shape Up, produced by The Mediae Company.
Kajiado County, Kenya: a moment during the filming of an episode of the TV program Shamba Shape Up, produced by The Mediae Company
Kajiado County, Kenya: a moment during the filming of an episode of the TV program Shamba Shape Up, produced by The Mediae Company
Kiambu County, Kenya: a moment during the filming of an episode of the TV program Shamba Shape Up, produced by The Mediae Company
Kiambu County, Kenya: a moment during the filming of an episode of the TV program Shamba Shape Up, produced by The Mediae Company
Kajiado County, Kenya: a moment during the filming of an episode of the TV program Shamba Shape Up, produced by The Mediae Company
Kiambu County, Kenya: view of a farm where is filmed an episode of the TV program Shamba Shape Up, produced by The Mediae Company.
Kiambu County, Kenya: portrait of George Kairu the farmer protagonist of an episode of the TV program produced by The Mediae Company and called Shamba Shape Up.
Nairobi, Kenya: portrait of the Weather forecast presenter Brenda Murega in the recording room of Shamba Shape Up.
Nairobi, Kenya: view of IShamba hotline, a call center of experts available for instant help through messages and calls with roughly 500,000 users across Kenya.
Kiambu County, Kenya: a moment during the filming of an episode of the TV program Shamba Shape Up, produced by The Mediae Company
Nairobi, Kenya: portrait of an operator of IShamba hotline. IShamba is a call center of experts available for instant help through messages and calls with roughly 500,000 users across Kenya.
Kajiado County, Kenya: a moment during the filming of an episode of the TV program Shamba Shape Up, produced by The Mediae Company
Kiambu County, Kenya: a moment during the filming of an episode of the TV program Shamba Shape Up, produced by The Mediae Company
Kiambu County, Kenya: a moment during the filming of an episode of the TV program Shamba Shape Up, produced by The Mediae Company
Kajiado County, Kenya: portrait of Carol Midimo, the presenter of TV program Shamba Shape Up produced by The Mediae Company.
Kajiado County, Kenya: the crew in a moment of break during the filming of an episode of TV program Shamba Shape Up, produced by The Mediae Company.
Kajiado County, Kenya: a moment during the filming of an episode of the TV program Shamba Shape Up, produced by The Mediae Company
Nairobi, Kenya: portrait of the podcast presenter Elias Ngotho in the recording room.
Kajiado County, Kenya: a moment during the filming of an episode of the TV program Shamba Shape Up, produced by The Mediae Company
Kajiado County, Kenya: portrait of James Ndichu, the young farmer protagonist of an episode of the TV program produced by The Mediae Company and called Shamba Shape Up.